Last month, in A Sweet Job Search, I wrote about a job search process that involves three components, or rather three questions:
- Who are you?
- Where are you going?
- How will you get there?
The resulting answer to those questions stems from a composite of learning experiences I’ve gathered from coaching students, clients, friends, colleagues, and family members. A few weeks ago, I mapped it all out on a blank sheet of paper at a family member’s home, similar to how I envision innovative ideas get scrawled on the back of a napkin during business and networking meetings. When I got home, I transferred it to a PowerPoint slide.
Now, here’s where the blog title, Quid Pro Quo, comes in…My good friend, Kevin Haines, asked for help revising his resume. While I would have done it anyway (because he is a good friend and also a great cook), my time is precious (full-time job, baby, and M.S. in Counseling in progress), so I decided to ask for something in return. Kevin, a Creative Services Manager for an orchestra in Texas, also happens to be a freelance graphic designer. This is what I requested of Kevin:
- You send me a job description or two so I can understand how well your resume is tailored to jobs you're interested in when I'm offering guidance on how to revise it.
- Help me turn a PowerPoint slide I created with the career development process mapped out into a cool document/image I can put on my blog. I'll send it to you.
And after he sent me the graphic:
- Would you mind if I wrote a blog entry entitled "Quid Pro Quo" to demonstrate your awesome work on this cool image, give you credit for it, and address the importance of "rewarding your network.”
As promised to Kevin, here’s what he built:
Isn’t it great? I am thrilled to finally have something I can use as a holistic guide when coaching others on the job search process.
I have composed other entries about rewarding one’s network. In short, this involves intentional foresight into how you can help the person helping you. In this instance, I proactively asked Kevin for what I wanted since I was aware of his graphic design expertise. Then, in return for his graphic design help, I offered to "feature his work" in my blog.
In theory, we should help people because it's the right thing to do. In reality, we are more likely to be helped in the future if we offer something in return. Now...on to the final review of Kevin's resume!
When most people think about embarking on a job search, they think about applying for positions online. You may have been there yourself. You make a few minor enhancements to your resume, press save, rub your hands together and start plugging away at job search engines, LinkedIn, and if you’re slightly more targeted, with companies of interests. You hit upload a few times and think to yourself, “ah progress.” Rarely does this approach yield positive results. So why do we approach a job search that way?
Over Memorial Day weekend, I took a hiatus from my once (or twice, if we’re being honest) a week sugar consumption plans after a particularly unpleasant round of errands with infant in tow. I asked my husband, who has an insatiable sweet tooth, “Could I persuade you to stop for ice cream?” “You don’t have to ask me twice” was his reply as he peeled out of the Home Goods parking lot and into the sweet shop drive through across the street. As I indulged in a hypoglycemic shock-induced sundae, I could feel the dopamine receptors jumping for joy (forgive the pun) in my brain.
I thought about how good the sundae felt after a long and harrowing day. For those of us who are task masters, list checkers, and productivity machines, hitting the submit button on a job posting feels really good, especially after a long round of scouring the internet for opportunities. However, the good feeling from the sundae wears off, as does that sense of accomplishment from the job search…once you arrive at the realization that your resume went into the black hole of job postings, probably deleted by a resume parsing tool. I only wish the calories I consumed last Sunday disappeared into a black hole too.
Sometimes constraints (financial, external pressures from family members, etc.) get in the way of achieving vocational satisfaction, but I would encourage you to evaluate your job search in the context of a long-term career development process. Think about it in three phases or rather, with three questions:
Who am I?
Regardless of where you are in your vocational journey, it can be beneficial to assess your strengths, interests, and values. While your personality may remain consistent (for the most part), the aforementioned dimensions are likely change as you progress through school, jobs, and life. If you’d like to take a Do it Yourself (DIY) approach to this step in the process, check out this free assessment based on Carl Jung’s and Isabel Briggs Myers’ typological approach to personality and this free assessment based on the Holland Occupational Themes. Colleagues of mine have taken these two assessments and claimed that they seem close to those sold by assessment vendors. If you are willing to contribute a few of your own $$$, I recommend taking the Career Development Network’s on-line values and skills card sorts. I used the actual cards with clients, friends, family, and colleagues and they found it to be immensely helpful. As a career coach, I wouldn’t advise you to accept what you learn as complete truth (with or without a formal interpretation by a coach or career counselor). The idea is to use assessments as a starting place to understand what makes you unique – and to have a common language for articulating it to others.
Where am I Going?
This step is all about using what you learned in the self-assessment phase to narrow down fields, positions, and/or career paths of interest. It is as much about knowing what you don’t want as it is learning about the path you wish to pursue. So where do you begin?...by conducting career research, engaging in casual networking, and conducting informational interviews with people in roles or organizations that interest you. The U.S. Department of Labor produces a helpful resource for career exploration, O-Net. Another related resource is the Occupational Outlook Handbook. These may not help you find a niche role valuating the latest financial securities product, but they are a great place to start. I wrote a blog entry, November is for Networking as a refresher on how to go about that process.
How will I get there?
Personal Branding and Tactical Job Search
Once you know what attributes you possess that make you attractive to prospective employers (step one) and you identify your career aspirations (step two), you are ready to brand yourself for the actual job search. This includes tailoring your resume to your area of interest, composing and practicing your elevator pitch, building or enhancing your LinkedIn profile, staying in touch with the most appropriate networking contacts made during the exploration phase, and FINALLY, applying for jobs.
Don’t just eat the sundae (read: apply for jobs) to make yourself feel good in the moment. Set career development goals, make a plan, and execute. Know who you are, where you’re headed, and what you need to do to make it happen. Perhaps most importantly, setbacks are part of the process, so be persistent and ask for help along the way!
I recently helped a family member (FM) update his resume after determining that he was ready to embark on a career change. Fortunately, it was not a total shift in career, more of a lateral move into a related function. However, when making even a slight move from your path, I still believe it’s important to ensure that your resume and related career documents tell a story – about where you’re headed as opposed to where you’ve been. This is exceptionally challenging if you believe you lack the requisite skills or experience to make the move, but OJT, or on-the-job training exists for a reason. People who exhibit potential, sell “transferrable skills” well with networking contacts, and articulate those skills on their resumes are able to make career transitions much more smoothly.
Okay, back to my family member making the transition… After we got past the exploration phase and narrowed FM’s interests down to two functions, we were ready to start tackling his resume. After a cursory round of some obligatory edits (e.g., including his current position, adding an objective and professional summary, putting focus on ACR (see below), and deleting a bunch of irrelevant bullets) I asked FM what kind of story he wanted his resume to tell and he said he wasn’t sure. Brief sidebar: I just read a chapter in my career counseling textbook on developing a career narrative, so I am working on my own evidence-based research here! Second brief sidebar: many people don’t know what they want until they see something they don’t want. I suggested to FM that we conduct an experiment to see what his resume tells us now as a starting point.
I did two things. First, I scanned FM’s resume and "calculated" (checkmarks on the back of a bank statement) the number of times I saw a particular industry appear and did the same for function/area of expertise. Then I asked FM to create a word cloud, like the ones in the graphics below (he used the site, Wordle. Mine (see below) are from a site called “Word it Out” – my Mac was apparently engaged in a spat with Java). You basically cut and paste text into an open text field on the site and it provides you with a colorful assortment of words – sized according to frequency. Not surprisingly, the words that appeared most in my frequency analysis of FM’s resume (tally marks highlighted, highly sophisticated) and in FM’s word cloud were not the ones he wanted to highlight to an employer. FM then started deleting, changing, and revising bullets. He is still working on the revised version, but he knew which terms he wanted to highlight and which ones to minimize. The homework I gave him was to create a new word cloud to see if it tells a more compelling story.
Another Resume Nugget
I alluded to an acronym earlier, ACR. I’ve mentioned CAR in past blog entries, which stands for Context, Action, and Result(s) as a way to structure behavioral-based interview responses.” People in my field also use STAR, or Situation, Task, Action, and Result, which interestingly enough is a model you can use for delivering performance feedback as well. In any event, I think CAR is easier to remember. This is an entry about resumes and not interviewing, but the two go hand in hand. Every bullet of your resume should address the Action, Context, and Result, in that order (or sometimes Action, Result, Context). While revising FM’s resume, I noticed that several of his bullets started with the result and some began with context. Employers care about all three, but it’s most important to start with a sophisticated past-tense verb/verb phrase. “Developed and implemented are better than “supported.” Even if you did support a team in the development/implementation of a project, start with the stronger verb and then hit them with the support in the context, e.g., as part of a strategy team of four.
What I Learned from my own Word Cloud Exercise
Besides performing an activity that appeals to my value of “aesthetics,” I now have a simple way of viewing an outsider’s perception of my career evolution over the past few years. If someone were to look at my resume right before I started working for my current employer (green word cloud), they would likely come away with the perception that I either focus on my own career or that of others, my experience is geographically diverse, and that I’ve done a lot of recruiting. Fortunately, the words “coach, business, and training” stuck out to my current employer via the interview process.
Word Cloud from November 2011
If I were to look for a position similar to mine right now (see purple word cloud/current LinkedIn profile), I would need to consider de-emphasizing the college/university focus (this would be a different story if I had a degree in Industrial-Organizational Psychology) also coaching. Fortunately, development stands out - but it should be more prominent, along with other key words/phrases, like organizational effectiveness and change, assessment interpretation, leadership, and instructional design.
Word Cloud from “under construction” LinkedIn Profile
I took the exercise one step further and created a word cloud based on others' LinkedIn recommendations of me (blue word cloud). It's nice that my name stands out along with that of my former employer, but the themes aren't clear nor are they current. So, my homework over the next few months is to incorporate language into my LinkedIn profile or resume that more accurately reflects the work I do and to obtain LinkedIn recommendations from people familiar (and pleased with) that work. Yes, I am updating my resume and NOT looking for a new job. 'Tis the season - update yours too!
LinkedIn Recommendations Word Cloud
I was looking for an intersection between my role in corporate America and the counseling degree I’m simultaneously pursuing. Fortunately, I work with engineers and IT people (along with an assortment of “special” extended family members), so I have opportunities to diagnose people all day long, but that is really just for fun. I was looking for something more robust. Alas, the November issue of HBR (once I finally removed it from its plastic protective covering…yes, I am old school and like to read the paper version) provided me with that opportunity. If you’re not a subscriber, you can read the related article, “Emotional Agility,” on the HBR magazine website.
When I first saw the title, I thought to myself, “great, another spin on Emotional Intelligence (EQ). How is this any different?” The concept of emotional agility is derived from Acceptance and Commitment Therapy (ACT), which posits that “greater well-being can be attained by overcoming negative thoughts and feelings” (Serani, 2011). It involves accepting one’s reaction to the present through mindfulness, choosing a valued direction to stick to goals, and taking action to make changes. I am no Daniel Goleman (father of and seminal author on EQ) expert, but to me the differentiator appears to be internalized action, such that with emotional agility you actually do something to change your negative thoughts and train yourself to do so more rapidly over time, whereas with EQ the only expectation is that you change your behavior and externalized action. To be fair, there is self-management associated with EQ, but the focus on mindfulness is more robust with ACT. Further, EQ isn’t a therapeutic method, whereas ACT is.
Okay, enough psychobabble. On to the article and how you can apply it to yourself…
Authors, Susan David and Christina Congleton (not shocking that they are both women, right?), share that most of our thoughts are judgments tinged with emotion, rather than facts. We are conditioned to suppress our negative thoughts since they have no place at the office, but according to David and Congleton, this contradicts basic biology. They suggest that we get “hooked” by these thoughts, like fish on a line. I trust that you understand the analogy as outdoor activities involving animals turned to food aren’t really my thing. For those of us indoor types, when we suppress these thoughts and emotions, it only serves to amplify them. So what do you do to become more emotionally agile? According to the authors, it’s four things:
Recognize Your Patterns
The first step is training yourself to acknowledge when you are feeling sucked in by your thoughts and feelings. Perhaps you have a physiological reaction, like your heart beating faster or your temperature rising every time a “special” co-worker comes by your cube or when his or her phone number appears on your phone? This might be a precursor to the gripping thoughts and emotions…something like “Jim is such a jerk. I hate when he questions what I do!” According to David and Congleton, a telltale sign of a pattern is when it becomes rigid and repetitive,” e.g., you recognize that you have these sorts of thoughts not just around Jim, but other colleagues and people with whom you have worked at past employers as well.
Label Your Thoughts and Emotions
The concept of mindfulness comes into play with this second step such that we are psychologically skilled to take a step back from our current situation and examine it further. In doing so, we can label what we feel – identifying it as the thought or emotion it really is. For example, “I’m feeling angry right now. I don't like feeling as though I’m being questioned.” The practice of pulling ourselves away from a situation and examining it has the propensity not just to improve our behavior and well-being, but also promotes beneficial biological changes in our brain cells.
This step makes me think about driving on the freeways in Dallas. I’ve commented more than once on how people in the south conceal their true feelings and emotions and instead, plaster on a happy face. I firmly believe that they only hold it in until they get in their cars, hop on a north-south expressway, and take the aggression out on their fellow drivers. Not accepting one’s thoughts and emotions, either by holding them in or displacing them on others, is unhealthy (although seemingly cathartic behind the wheels of a Ford F-150). Mindfulness and acceptance gives you the power and freedom to make a better choice regarding how to express your thoughts and emotions in a healthy way. Take solace in the fact that you are experiencing certain thoughts for a reason and that you can do something about it.
Act on Your Values
To me, this step is about congruence, or when our ideal selves and experiences are consistent. It is also about consequences. How will your behavior and actions serve you and others? Blowing up at Jim or sending secret, hateful stares through your cube walls probably won’t help you fulfill your short or long-term career goals. If you pride yourself as someone collaborative and considerate, neither of the aforementioned reactions to your thoughts are congruent with that perspective.
Members of my generation probably remember the slogan for the G.I. Joe cartoon and action figures, “Knowing is half the battle.” Perhaps the military was on to something before its time. Self-awareness is critically important to the regulation of our thoughts and emotions. Could you list your top five pet peeves in less than five minutes? Spend some time thinking about them and how you typically react. If this task is too insurmountable, just start with your car - the next time you shout at another driver, honk at someone, or breeze past another vehicle at 75 MPH, take note!
Note: After drafting this post, my mom actually directed me to a recent Huffington Post article about EQ with a quick test to assess your own level of emotional intelligence. I can't speak to its reliability or validity, but it's certainly worth a read!
Now that our infant is on a relatively predictable eating and sleeping schedule, I’ve been able to start scheduling lunches and breakfasts with friends, former colleagues, and professors to keep my network “warm”. To prove that I am not a complete nerd, I also used my maternity leave as an opportunity to visit the arboretum, zoo, and art museum in Dallas. Now that I’ve written that, I actually think going on these touristy junkets in my own city makes me a bigger nerd. C’est la vie! All that being said, I feel fortunate to have a good baby who is already learning the importance of keeping one’s network strong – although she may not realize she’s learning it just yet. Infants can acquire knowledge through osmosis, correct?
Read on for some networking tips and resources as well as a sad, but true interview and networking blunder.
What do you want to do?
I won’t belabor the point on this topic, but rather direct you to blog entries I’ve written that address the job search process or career exploration in more detail. In brief, it’s important to take inventory of your motivated skills (the things you are good at and enjoy doing), your values, and your related experience. I have used several card sorts and assessments in the past to help students or clients build a stronger job search foundation. Creating an “Ideal Job Venn Diagram” like the one in the image below by David Hamil is a good way to preliminarily map your thoughts.
Who can help you get there?
During my tenure as a college career coach, I contributed to the content for job search collateral our office produced. One of these documents, entitled Identifying Your Network, addresses how one might go about building a list of potential contacts. It is definitely worth a download, but I will share some of the highlights here.
Before that, however, I want to draw your attention to a Venn diagram I have been mapping on dry erase boards and on the back of resumes – for friends, clients, and colleagues embarking on a search. Since I can’t draw it for you, I figured I’d enter the 21st century and create an electronic version. Before you start manually listing contacts, it’s important to narrow the focus for where you’ll want to find them. Identifying the “sweet spot” or intersection between your geographic preferences (e.g., New York vs. Los Angeles or Chicago vs. the western suburbs), desired role or function (e.g., HR Business Partner, Development/Grant work, hedge fund management, etc.), or company/industry of choice (PepsiCo/Consumer Packaged Goods or American Heart Association/Non-Profit Sector). Once you identify the “sweet spot” you can start to find human contacts connected to the roles you want in your desired company or industry of interest in a geographically desirable location. Be reasonable, however. If you are a marine biologist, you are unlikely to find a robust job search sweet spot in a place like Abilene, Texas.
Now, on to the networking list…It is important to keep in mind that what seems like a dead end, may actually be fruitful lead when you ask that individual about people he or she knows who can help you. Perhaps your parents’ friends aren’t working for any of your desired employers, but some of their friends do or maybe they did previously, especially if they are what Malcolm Gladwell refers to as “Connectors.” In his novel, The Tipping Point, Gladwell, states that these are people with a “truly extraordinary knack of making friends and acquaintances.” If you aren’t a connector, you will want to associate yourself with people who are!
Consider starting with contacts at your current and previous employers and clients/vendors. Obviously, you want to make sure these are individuals you trust enough not to reveal your networking efforts if you are in fact searching for a new job. In my case, I have no intention of leaving my job. I am reconnecting with my contacts for the long-term so that the next opportunity (if/when it is time to make a move) will find me.
Are you a member of any professional associations? Alumni groups? Even if you are only connected to people in groups on LinkedIn, you’d be amazed by how frequently they are willing to help you if you have an impressive profile and/or a mutual connection. How about alumni organizations? Again, people are often willing to go out of their way to help a fellow Wildcat, Badger, Longhorn, Buckeye (of course I had to put that in there) etc.
We’re moving on to your personal life – friends, family, and neighbors (we have a pediatric nurse and VP of HR on our street – good folks to know!). What about members of community and religious institutions or physicians/healthcare professionals? My nutritionist informally offered me a future internship at the wellness center she owns when I finish my counseling degree and she already set me up with an LPC (Licenses Professional Counselor) from her office to interview for a school assignment. Religious connections are almost as important as alumni ties, maybe more so. See a previous entry, L.A. Law, for related tips.
I’m enrolled in a Career Counseling course next session so I should have more to offer on this topic in the next month or two. Although my husband said, “Well, you could pass that class in your sleep, right?” My reply was, “perhaps, but I’m sure I’ll have to unlearn some things I’ve been doing pragmatically as opposed to theoretically. This class may give me a foundation I never received.” We’ll see how it goes, but I’m hopeful that I can impart a good deal of what I’ve learned on to you.
Blunder: Networking Gone Wild
I was fortunate to have the opportunity to take a coaching class as part of my MBA curriculum with a fellow student, now friend and colleague, working for my current employer. I’ll call her Karen. Interestingly enough, Karen and I had another classmate who also interviewed with my employer several months prior. We’ll refer to her as “Jenny.” It turns out that Jenny not only made eyes roll in class with her comments, but she elicited the same reaction from my colleagues whenever her name came up in conversation. After being declined for a second interview, Jenny proceeded to contact my manager, his manager, and our VP of HR to continue to express her interest in the role. She has since reached out to other classmates working for my employer, claiming that it is her dream company, and asking them to help her cause. Folks, just like in love, desperation never works in one’s favor.
Another interesting twist to the story is that during my recruitment process, my manager noticed that Jenny and I had the same concentration on our resumes. My manager contacted Karen immediately to see if she knew me. Karen had not endorsed Jenny during her hiring process – not only due to a lack of fit, but also because of the quality of her work product and inability to contribute to group assignments (like a death sentence in an MBA program). Fortunately, Karen spoke highly of my coaching ability (after I coached her during one of our class sessions) and told my manager that it would be a mistake not to hire me.
Your reputation precedes you and follows you beyond the hiring process. Although I felt the impulse to coach Jenny on how to better approach the hiring process with prospective employers, I stopped myself. I’m trying to get better at only offering advice when solicited, so when Jenny sent me a holiday card at the office this year, it promptly went in the recycling bin.